In this article for GOOD Magazine, the authors compare the KONY 2012 viral phenomenon to those of the Obama campaign in 2008 and Wikipedia’s SOPA and PIPA blackout. They says that Millennials “have little interest in being lectured at by experts who have not been able to resolve the world’s problems”. Janessa Goldbeck, former field dicrector for the Genocide Intervention Network, explains that “Social media platforms lower the barrier to entry and provide people with mechanisms to connect and get involved—hopefully for the long haul.”
Read the article here.



